Posts Tagged ‘marketing’

Every day we as a society frequent many businesses whether to purchase a good or a service. During our visit we encounter either good or bad customer service. In service marketing, marketers use the servuction model to help breakdown the service that one does get.

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The servuction model is basically used to illustrate factors that influence service experience, including those that are visible and invisible to the consumer[1].   When a servuction model is done on any given business, it is important to know the four factors of it. The four factors are: servicescape, contact personnel/service providers, other customers and organizations and systems.

  1. Servicescape is basically the physical evidence or all nonliving features that are used to design the service environments. The bottom line is to think of anything that is plainly visible to the consumer and anything that consists of ambient conditions, inanimate objects, and other physical evidence. Recently I went to the movie theatres and I can understand how the servicescape can influence my overall experience. The proper placement of the movie advertisements (i.e. stand-ups, posters, etc.) as well as ticket booths and other nonliving objects like game machines and such can affect my service experience if I have to walk around them. To me it would seem as if they used this model because they properly displayed and placed everything to where it catches my attention but doesn’t ruin my movie experience.
  2. Contact personnel/service providers are actually two areas that can affect the service experience bundled up into one category. Contact personnel are the employees other than the primary service provider who briefly interact with the customer. Service providers are the primary providers of a core service, such as a waiter or waitress, dentist, physician, or college instructor. Every time I frequent a local McDonald’s they have this one employee whose job is to make sure that the dining area and rest rooms are clean. It is clear that he has some sort of an OCD situation going on. Well, he doesn’t seem to understand the term of personal space and will clean the table and sweep the floors while you are still eating in that particular space. I find this very uncomfortable which ruins my service experience at the fast food giant.
  3. Other customers are basically those that receive the service along side yourself perhaps through a bundle of benefits created through service experience. Unfortunately, I cannot think of a business that I have frequent that provided this type of service and it was great or bad. Have an example and wish to share please do so in the comments.
  4. Organizations and systems are the invisible part of the model that reflects the rules, regulations, and processes upon which the organization is based. I recently encounter this part of the servuction model that ruined my service experience. The fast food provider is KFC. I recently went there to purchase a pot pie meal and was given on price but charged a different price. When I question the additional charge it was told to me that it was a service charge added to all debit card transactions. I asked where is the signage that states the fact and was pointed to a sticker no bigger than a mailing label with words of five point font (that says five point font). This was a change made within the rules and regulations of the business that caused a horrible service experience.

It is clear that the servuction model makes obvious that consumers are an essential part of the service process; therefore, telling us marketers that we need to think of our consumers first.
[1] Hoffman, K. D. (2011). Services Marketing: Concepts, Strategies & Cases, Fourth Edition. Mason, OH: South-Western Cengage Learning.

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What is it about viral marketing that makes it so intriguing? Is it the fact that it can have an impressive effect on the company’s bottom line, or is it the fact that it can take something so negative that it can literally close the doors of some businesses? Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect (Rouse, 2007). There are many reasons as to why a message, picture, video or even a statement may go viral.

Find something humorous to share and it may go viral. Humor is one of those universal languages that many people love to read or see and enjoy sharing with their friends and family members. This is a great way to engage people into your posting or feed and to eventually interact with them.

Having some sort of interaction will definitely help in having your posting go viral. People are generally made for interaction. We love engaging ourselves in postings that create controversy or simple conversation. Either way by getting your customer to interact with your posting, the posting will be shared and thus let the viral take over.

Marketers all have the same goal for their end result. It is to get as many people to hear about our services or products as possible. Therefore, it should be the goals of the marketers to have a posting go viral.

Works Cited

Rouse, M. (2007, March 1). Viral Marketing. Retrieved from TechTarget: http://searchcrm.techtarget.com/definition/viral-marketing

 

 

 

opp bannerNetwork marketing is a powerful business concept for many reasons but the most obvious is for the type of income it can provide the average person. It is so powerful that many fortune 500 companies have used, some are still using, this business model to build their multi-million dollar empire.

There are many average people already working some type of home-based businesses opportunity.  Are you one of them? If not, now is an excellent time to get started.

Millionaires have taken notice of network marketing as a home-based business opportunity that average people can work into and build wealth.

Network marketing is a huge, thriving industry in spite of all the negative publicity it receives in the media from anti-enthusiasts. Many millionaires express how it is a wonderful opportunity for anyone interested in building a home-based business without having to work from scratch.

Can you use some extra income? Most consumers would probably answer yes to this question. Everybody can use extra income every month. But where is this extra income going to come from?

option1One obvious solution would be to get a second job. This option may seem to be the best solution but is really not. This is because the time you spend on your second job and the money you receive after taxes is not enough.

Of course you will have to consider your reasons for getting a second job and why you need the extra income to determine if getting a second job is really the right solution for you.

option-2However, on the other hand, you can start working on your own part-time home-based business using network marketing as your business opportunity and you can get started in the industry for nearly nothing.

This is a big plus. So, how can you start your own home-based business opportunity?

Getting started in network marketing has become so easy that anyone can get started even if you do not have a dime to invest in your start up. The key here is to simply get started then never quit.

Many legitimate home business opportunities will allow you to get started for under $100. You can even find free opportunities with little or no overhead expenses and with great support from other members as well as the parent company.

These companies will provide all the tools and system for you. You simply add your sweat equity, your working commitment, and persistence to the business opportunity.

Remember to choose a well-established company that offers quality consumable products or services with an excellent management team and support to their independent business operators.

Another important key factor is your commitment to the company and its products and services. Being a part of a business opportunity means that you should be a bona-fide user and marketer of the products and services you want to earn extra income from.

In conclusion, network marketing is a smart business opportunity sense for anyone wishing to start working at home. It cost next to nothing to get started, you get a proven system like you would if you bought a franchise opportunity, and you can be in profit in months rather than in years.

Therefore, if you desire more income while still working a 9 to 5 job, or to build your retirement income, then you should seriously consider starting a home-based business opportunity.

opp banner 1There are many to choose from, and I would love for you to consider the company that I represent.  SEACRET is an international business that has spread to more than 40 countries around the globe. With its affiliate partners, it has more than $1 billion in retail product sales. The company has become one of the largest distributors of Dead Sea cosmetics, with its products formulated in the largest manufacturing plant in the world, right next to the shores of the Dead Sea. All of this has been accomplished in just the few years since SEACRET was born in 2005.

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vitamin-E-facts-multivitamin-reviewWe all know that oxygen is a primary component that is needed for life.  This very same oxygen, once inside of the body, becomes very reactive through certain molecules and will start to cause damage through the free radicals, which is known as oxidative stress.  As an antioxidant, vitamin E will help to prevent this type of stress, which will prevent the cells from aging or sustaining any type of permanent damage as well.

Cholesterol, which is a fatty substance found in many foods, is absorbed by the body then transferred from the liver to be stored by tissue as fat.  This is carried through the bloodstream by molecules known as LDL (Low Density Lipoproteins).  When the LDL is oxidized, it reacts to the cholesterol and a fat substance known as plaque begins to get deposited on the artery walls, which causes the blood flow to stop.

Vitamin E will stop cholesterol from forming into plaque, which will allow the blood to flow properly.  If you don’t use vitamin E, in this situation, the blood will stop flowing and the arteries will begin to get backed up.  As most of us know, this is the main cause of heart attacks, high blood pressure, and other serious diseases.

Even though many researchers and doctors have linked vitamin E to preventing cancer, this hasn’t been conclusively proven.  There are many doctors that have said in the past that vitamin E can indeed prevent cancer, although no documentation or proof has been given to back up such statements.  We all know that it is a very important vitamin, regardless.

banner6There are studies however, that have proven vitamin E to be very effective in protecting the skin against UV rays.  Vitamin E has been shown on numerous occasions to shield the skin from the harmful rays of the sun, which as we all know, can lead to skin cancer.  If you include sources of vitamin E, or supplements in your diet you can help to prevent the damage of UV rays to your skin.

Along with these types of benefits, vitamin E can also protect against alzheimer’s disease and inflammation of the pancreas.  This vitamin can also be very beneficial with reducing scars, and healing many types of burns and wounds.  Included in your diet, vitamin E can help your skin to heal from many discrepancies over time.

When included with vitamin C, vitamin E can be one of the most important vitamins for your body.  It offers many different benefits, besides the ones listed above.  You can find it in many different forms, including fruits and nuts.  Fruits are excellent sources of vitamin E, especially oranges.  Oranges have always been known to be rich in this vitamin, whether you are consuming whole oranges or just drinking orange juice.  If you are drinking orange juice that contains pulp, you’ll be getting plenty of vitamin E in your diet.

All things aside, you should always make sure that you include vitamin E in your diet.  Along with fruits and nuts, you can also find this vitamin plentiful in vegetables as well.  You can include it into your diet, or take supplements that provide it.  You should be getting around 1,000 mg of the vitamin a day, which isn’t hard to do if you eat the right foods.  If you consume the right amount of vitamin E in your diet, you’ll notice that your body will perform much better – and you’ll be well protected against numerous diseases as well.

“If you want to have good ideas, you must have many ideas. Most of them will be wrong, and what you have to learn is which ones to throw away.”
— Linus Pauling, chemist

“Whatever you believe with feeling becomes your reality.”
— Brian Tracy, Author

“Sometimes the best helping hand you can get is a good, firm push.”
— Joann Thomas

“Go as far as you can see; when you get there, you’ll be able to see farther.”
— J.P. Morgan, industrialist

What is the perfect length of your opportunity presentation?

Walk up to a prospect and say:

“I can give you a long presentation or a short presentation. Which one would you prefer?”

Call a prospect and say:

“I can give you a long presentation or a short presentation. Which one would you prefer?”

The answer is obvious. Short.

Prospects are super busy with family, jobs, e-mail and cable television. They want to know these things right away:

1. What kind of business are you in?

2. How much money can I make?

3. What do I have to do to earn that money?

If you can answer those questions quickly, you will keep your prospect interested. That’s what network marketer’s call a “One-Minute Presentation.”

Is that the only way to do a short presentation? Of course not. You could learn to do “The Two-Minute Story” or even the “17-Second Presentation”, but starting with the “One-Minute Presentation” is usually an easier first step.

Try putting your “One-Minute Presentation” together now and have it ready for your next prospect. Your prospect will love it, and you’ll be building your business with ease.
====I hope that brief information above resonates with you. You can give the prospect all kinds of information – and we want to – but often times prospects just want you to get to the point. If the prospect isn’t interested after a 1-minute presentation about your business, a 5 or 10-minute presentation isn’t going to change their mind.

And you can give too much information. Unfortunately all that seems to do is create “analysis paralysis”.

As you craft your phone script, keep these points in mind also. It’s real easy to go on and on about our companies when putting together phone scripts. But try to focus on what’s important to your prospect.. what kind of business is it… how much money can your prospect make.. what does your prospect have to do to earn that money.

When you can give this information in a concise manner, you can prospect most anyone anywhere.

When it comes to prospecting new people for your business, you might want to consider using MLM Lead Specialist.

They have web traffic that send bizopp seekers to your lead capture page, and they have real-time leads that show up in your email inbox immediately after they’re generated.

To your success

socialOver the years, the widely use of social media within any business marketing mix has become as common as pumpkin pie at Thanksgiving time. Nowadays, being responsible for managing an established presence on at least the big three of social media is normal. Any business that wants to survive the Social Media era must have a presence on Facebook, Twitter and Google+.  

This is even true for local companies in my neck of the woods. Both companies exist in the grocery industry, and utilize social media; but, are they truly taking advantage of what social media can offer them?

lowesLowe’s Supermarkets is a Littlefield, Texas-based company that has been serving families since 1964 (Lowe’s Supermarkets). Since 1964, they have grown to over 140 stores. This is a tremendous growth for the supermarket chain, but how much bigger can they grow if they utilize their social media outlets more. Currently, they manage a Facebook and Twitter account; although, it seems as if they do it spiraling. Their last update to Twitter was on June 6, 2014. They currently have a total of 96 overall tweets and 43 followers. The interesting thing about this was they do tend to update more frequently their Facebook page. They currently have 803 likes on Facebook, which makes you wonder if they would put more engagement into Twitter how many more followers could they gain. Another very interesting observation I made was that they had videos in their Twitter account. Lowe’s could take advantage of social media and create not only a Google+ page but a YouTube page. This would increase their online visibility and move them further along in the utilization of social media to grow their business.

Like Lowe’s Supermarkets, there is another supermarket that is quickly growing at least in my area. Vista Markets/Vista Quality Markets are a chaivistan of grocery stores designed to cater to the tastes of the El Paso community (Vista Markets). This supermarket started in the mid-80’s but have quickly grown into a strong competitor at least in this area. I foresee them expanding within the near future to the bordering states and other cities within Texas. Like their competitor, they don’t do regular updates to their Twitter account. The last update was actually back on May 22. Which makes me question if there is in-house changes going on since before that date there was at least two if not more daily updates. They currently have a total of 1,065 overall tweets and 145 followers. Their Facebook page was updated frequently like their Twitter account, but stopped for some reason on May 22. They currently have 535 likes which seems more about the norm. I think that they could utilize social media more by creating a Google+ page as well and a YouTube channel. This supermarket has the potential and uniqueness to really grow big if they utilize social media the right way.

Both companies can better use social media to differentiate their brand as well as advance their growth and goals. It will be interesting to see if they do change their ways of using Social Media and they grow and change from it.

Lowe’s Supermarkets. (n.d.). About Lowe’s Markets. Retrieved June 25, 2014, from Lowe’s Markets: http://www.lowesmarket.com/?page_id=65
Vista Markets. (n.d.). About Us. Retrieved June 25, 2014, from Vista Markets: http://vistasupermarkets.com/pages/home/about-us-2/

internet-marketing-tipsIn general the answer to this question is always but the answer is much more involved. Sure Internet marketing is worthwhile but as with any type of marketing it is only worthwhile if it is done well. For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile. So perhaps a more appropriate answer to this question would be that Internet marketing is worthwhile when it works. This is a rather vague statement but this article will investigate the issue further and explain how you can make Internet marketing work for your business.

One of the most basic principles of marketing is to make sure you reach your target audience. This is so important because your target audience is the people who are most likely going to be interested in purchasing your products or services. It is much easier to sell your products or services to those who already have an interest in the products and services you have to offer than it is to convince those who are not interested in your products or services at all. As an example consider a business who sells fishing rods. You will want to market your products to those who enjoy fishing either competitively or as a leisure activity because among this audience you are likely to find people who may be interested in purchasing a new fishing rod. It would make sense to place an advertisement for your business on a website selling bait and tackle or a website which organizes fishing trips in exotic locations. Conversely it would not make sense to place your advertisement on a website selling telescopes because you are not likely to reach a large target audience here. There may be some stargazers with an interest in fishing but your advertising dollars and efforts would be better spent placing advertisements with websites more closely related to your business.

SEOPressorAnother factor to consider when purchasing advertising space on another Internet website is traffic the amount of traffic the other website receives. This is significant because you want to place your advertisement on a website which is closely related to your own and likely to attract a similar audience but you also want your advertisement to receive a large amount of attention. For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This will help to ensure your business is getting a great deal of exposure through this advertising.

When it comes to Internet advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up being considered spam. Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use. However, Internet users who see your advertisement everywhere they look are likely to view your advertisement as spam. This can be harmful because they are not likely to visit your website because they expect it to not be worthwhile.

In any Internet marketing campaign it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary. This is important because you want to make sure your marketing efforts are paying off and the best way to do this is to evaluate the results of your advertising carefully. One way to do this is to place specially coding in each one of your advertisements so you will know which advertisements are generating business for you and which ones are not. You can use this information to decide whether you should modify the ineffective website or stop running these advertisements. If you decide to modify them you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective.


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seoSearch Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Bing and Yahoo to name a few. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

SEOPressor

The Mandatory WordPress SEO Plugin – What IS SEOPressor?

200x200SEOPressor is a simple WordPress plugin now used by more than 100,000 websites all over the world for their on-page optimization needs. Simply put, this is a tool that can definitely elevate the standard of your website, in the manner that it helps your website reach out on the Internet. The simple logic here is that if your website can reach out to more people, it will have more publicity, and more publicity means more traffic — exactly what SEOPressor helps you achieve. As you get even the top position on Google within your niche, which is something that SEOPressor has achieved time and again, it’s only natural that your business prospects are only going to improve.

The one fact is—you are going to optimize your website in some way or the other, with or without a software application. But if you are planning to do things manually, the big drawback is that you won’t get the time to pursue your main business itself. SEO is a highly time-consuming activity, and you will find yourself wasting a great deal of time in blogging, marketing with articles, submitting to directories, sending emails to other webmasters for sharing links with them and so on.

Naturally, these things are going to take a lot of your time. Now just think—if you would just delegate all this work to a tool like SEOPressor, won’t you be saving some immense amount of time? Time that you could better use in increasing your business?

Probably it is this thought that is making a lot of people invest in SEOPressor today. The following are some time-consuming things that SEOPressor can do for webmasters:-

1. It finds out the hottest keywords on the Internet and tells you how you can use them. It keeps monitoring the keywords and continuously makes suggestions. It also tells you what density you should use the keyword in and what special formatting you need to keep it. All these things could be very time-consuming if done manually.

2. The program also looks at the tags you have used and makes suggestions on how to improve prospects. It makes suggestions on which tagging formats should be used—H1, H2 or H3—and carries it out by itself.

3. If you run a blog, SEOPressor will look at your individual posts and suggest changes if anything is wrong. It also tells you the value of each of your existing posts. So, it’s not just about optimizing your on-page needs but it is also about actually suggesting changes. SEOPressor is essentially like having an SEO Professor right beside you, teaching and guiding you.

SEOPressor

Individuals, of all different ages, enjoy meeting and communicating with other internet users. Despite the fact that individuals of likeall ages use the internet to socialize, there are certain groups of individuals that do more than others. Those groups of individuals include students, both high school students and college students. For that reason, it is only fitting that there should be a social networking website that has a focus on these particular individuals. That networking website is known as Facebook.

Facebook may not be as well known as other popular social networking websites, such as Yahoo! 360 or MySpace, but it is still popular. That popularity is mostly among high school students and college students, mostly because Facebook focuses on these individuals in particular. With Facebook, you are required to register for a specific network. That network can either include the high school or college which you attended or are currently attending. Once you have joined the website, you should easily be able to make contact with others who are in the same network.

The network in which you join can be considered an advantage of Facebook, as well as a disadvantage. See, Facebook does not work like most other social networking websites. Instead of being able to communicate with all site members, you are limited to contact with those that are in your particular network, the high school or college you that selected. The creators of Facebook state that this is for your own safety. Although it is safer for your profile and personal information to be viewed by a small number of individuals, you may not necessity want it to be that way.

Get Paid On Social Media Sites?
YES! View 1000s of companies hiring social media managers now! – Click Here!Although a large amount of focus is placed on high school students and college students, Facebook has added another popular feature to their website. That feature is workplace networks. By joining a specific workplace network, you will be granted access to other community members who work for the same company as you. This feature is nice, especially since many companies have become large corporations or expanded across the country. You may be able to make contact and become friends with a long-distance coworker that you never knew you had.

Another aspect of Facebook that you may find inconvenient is their lack of available information, before you decide to become a community member. When viewing their online website, which can be found at http://www.facebook.com, it is hard to tell whether or not the site is free to use. Most online social networking sites will make this known right upfront, but Facebook does not. Aside from the price, you should easily be able to obtain additional information on Facebook, before making the decision to become a member. This additional information may include how Facebook works, why you should become a member, how the invite process works, and general rules and restrictions that are in place.

If you are interested in joining the Facebook community, you should do what you should do with all other social networking websites, research. By taking the time to research and examine everything that Facebook has to offer, you should be able to decide whether or not this popular networking community is what you were looking for. There is a good chance that it will be, but if not, do not worry. There are literally an unlimited number of other social networking websites that you can join.