What is it about viral marketing that makes it so intriguing? Is it the fact that it can have an impressive effect on the company’s bottom line, or is it the fact that it can take something so negative that it can literally close the doors of some businesses? Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect (Rouse, 2007). There are many reasons as to why a message, picture, video or even a statement may go viral.
Find something humorous to share and it may go viral. Humor is one of those universal languages that many people love to read or see and enjoy sharing with their friends and family members. This is a great way to engage people into your posting or feed and to eventually interact with them.
Having some sort of interaction will definitely help in having your posting go viral. People are generally made for interaction. We love engaging ourselves in postings that create controversy or simple conversation. Either way by getting your customer to interact with your posting, the posting will be shared and thus let the viral take over.
Marketers all have the same goal for their end result. It is to get as many people to hear about our services or products as possible. Therefore, it should be the goals of the marketers to have a posting go viral.
Rouse, M. (2007, March 1). Viral Marketing. Retrieved from TechTarget: http://searchcrm.techtarget.com/definition/viral-marketing