Archive for the ‘Marketing’ Category

Every day we as a society frequent many businesses whether to purchase a good or a service. During our visit we encounter either good or bad customer service. In service marketing, marketers use the servuction model to help breakdown the service that one does get.

smodel

The servuction model is basically used to illustrate factors that influence service experience, including those that are visible and invisible to the consumer[1].   When a servuction model is done on any given business, it is important to know the four factors of it. The four factors are: servicescape, contact personnel/service providers, other customers and organizations and systems.

  1. Servicescape is basically the physical evidence or all nonliving features that are used to design the service environments. The bottom line is to think of anything that is plainly visible to the consumer and anything that consists of ambient conditions, inanimate objects, and other physical evidence. Recently I went to the movie theatres and I can understand how the servicescape can influence my overall experience. The proper placement of the movie advertisements (i.e. stand-ups, posters, etc.) as well as ticket booths and other nonliving objects like game machines and such can affect my service experience if I have to walk around them. To me it would seem as if they used this model because they properly displayed and placed everything to where it catches my attention but doesn’t ruin my movie experience.
  2. Contact personnel/service providers are actually two areas that can affect the service experience bundled up into one category. Contact personnel are the employees other than the primary service provider who briefly interact with the customer. Service providers are the primary providers of a core service, such as a waiter or waitress, dentist, physician, or college instructor. Every time I frequent a local McDonald’s they have this one employee whose job is to make sure that the dining area and rest rooms are clean. It is clear that he has some sort of an OCD situation going on. Well, he doesn’t seem to understand the term of personal space and will clean the table and sweep the floors while you are still eating in that particular space. I find this very uncomfortable which ruins my service experience at the fast food giant.
  3. Other customers are basically those that receive the service along side yourself perhaps through a bundle of benefits created through service experience. Unfortunately, I cannot think of a business that I have frequent that provided this type of service and it was great or bad. Have an example and wish to share please do so in the comments.
  4. Organizations and systems are the invisible part of the model that reflects the rules, regulations, and processes upon which the organization is based. I recently encounter this part of the servuction model that ruined my service experience. The fast food provider is KFC. I recently went there to purchase a pot pie meal and was given on price but charged a different price. When I question the additional charge it was told to me that it was a service charge added to all debit card transactions. I asked where is the signage that states the fact and was pointed to a sticker no bigger than a mailing label with words of five point font (that says five point font). This was a change made within the rules and regulations of the business that caused a horrible service experience.

It is clear that the servuction model makes obvious that consumers are an essential part of the service process; therefore, telling us marketers that we need to think of our consumers first.
[1] Hoffman, K. D. (2011). Services Marketing: Concepts, Strategies & Cases, Fourth Edition. Mason, OH: South-Western Cengage Learning.

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Article Courtesy of ETrade.com news.

minercoMinerco’s ($MINE) Level 5 Places VitaminFIZZ in All 47 Southern California Kmart Locations

HOUSTON, Jan. 5, 2015 (GLOBE NEWSWIRE) — Level 5 Beverage Company, Inc., a subsidiary of Minerco Resources, Inc. (OTC:MINE), has announced that it’s functional sparkling water line, VitaminFIZZ(R), is now available in Southern California Kmart stores. This new account was placed through Avanzar Sales and Distribution, which was recently acquired by Level 5. Starting this week, VitaminFIZZ will be in the cooler sections and on the shelves of all 47 Kmart locations in the Southern California region. Kmart is the third largest discount store chain in the world.

“We are very excited to be associated with one of the most recognizable retailers in the world,” says V. Scott Vanis, Minerco’s Chairman and CEO. “This is certainly a major milestone for the VitaminFIZZ brand and starts the year with a bang. It also portends well for this year’s planned rapid growth of VitaminFIZZ and evolution of the Company.”

Currently, VitaminFIZZ, the only sparkling water that offers 100% of the Recommended Daily Intake of Vitamin C, Vitamin B6 and Vitamin B12, can be found in in approximately 900 locations within the NYC metro and Southern California markets as well as online at Amazon.com. The fast growing beverage is distributed to locations in New York and Southern California through distributors Drink King and Avanzar, respectively. Level 5 also recently signed a deal with Advantage Sales and Marketing to increase the distribution footprint throughout the US.

vitaminAbout Kmart

Kmart, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq:SHLD), is a mass merchandising company and part of SHOP YOUR WAY, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense.

For more information visit the company’s website at http://www.kmart.com | Sears Holdings Corporation website at http://www.searsholdings.com | Facebook: http://www.facebook.com/kmart.

About VitaminFIZZ(R)

VitaminFIZZ is a lightly sparkling, flavor-filled, refreshing beverage with an awesome boost of essential vitamins developed to quench your thirst, naturally. VitaminFIZZ is caffeine free, is Non GMO, has zero calories and contains 100% of recommended daily Vitamin B and Vitamin C. Awaken your taste buds. Now that’s refreshing. VitaminFIZZ comes in six flavors: Orange Mango, Strawberry Watermelon, Lemon Lime, Black Raspberry, Strawberry Lemonade and Pineapple Coconut. See more at: http://www.vitamin-fizz.com, http://www.twitter.com/vitaminfizz and http://www.facebook.com/drinkvitaminfizz.

About Minerco Resources, Inc.

Minerco Resources, Inc. (OTC:MINE), is the parent company of Level 5 Beverage Company, Inc. (Level 5), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of forward-thinking, good-for-you consumer brands. The Level 5 brand umbrella includes: VitaminFIZZ(R), Vitamin Creamer(R), Coffee Boost(TM), The Herbal Collection(TM) and LEVEL 5(R). http://minercoresources.com.

Public Disclosure

Details of the Company’s business, finances and agreements can be found as part of the Company’s continuous public disclosure as a fully reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission’s (“SEC”) EDGAR database. For more information, please visit: http://www.minercoresources.com. The above statements have not been evaluated by the Food and Drug Administration (FDA). These products are not intended to diagnose, treat, cure or prevent any disease.

Safe Harbor Statement

This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although we believe that the expectations and assumptions upon which they are based are reasonable, we can give no assurance that such expectations and assumptions will prove to have been correct. Some of these uncertainties include, without limitation, the company’s ability to perform under existing contracts or to procure future contracts. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, successful implementation of our business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. We undertake no obligation and do not intend to update, revise or otherwise publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of any unanticipated events. Although we believe that our expectations are based on reasonable assumptions, we can give no assurance that our expectations will materialize. Many factors could cause actual results to differ materially from our forward-looking statements.

CONTACT: Media Contact: 
         Jason Grimley 
         Spelling Communications 
         323-309-8714 
         jasongrimley@spellcom.com

(MORE TO FOLLOW) Dow Jones Newswires

January 05, 2015 09:15 ET (14:15 GMT)

An industry that has boomed over the years into a multi-billion dollar a year, looks like it is about to increase once again. According to IBISWorld, the global market for vitamin and supplement products is expected to have a compound annual growth rate of 7.4%, and is currently valued at $18 billion in revenue. This could be due to many reasons, but I personally fill that America is sick and tired of being a fat nation. We are starting to become more and more health conscious. If you have stock, or thought about buying stock, this is my thoughts of the following companies.

The following report courtesy of MarketWatch.

axxe The first company is Axxess Pharma (AXXE). They are a focused healthcare company dedicated to providing a wide range of products to improve the lives of patients and consumers worldwide. The company’s products are targeted to improve health-related conditions and furthermore, Axxess intends to market these products with affordable pricing with widespread availability.

Just recently, they have announced that they have partnered with Roc Nation Sports on their first three boxingtapout_logo events under the throne boxing banner and the first event will be scheduled at none other than Madison Square Garden on Jan 9. Axxess Pharma and Roc Nation Sports will work together to promote the TapouT Muscle product line and throne boxing events. “As a company, TapouT Muscle shares our desire to innovate and do things differently and we are excited to work with them beginning with our first event on Jan. 9,” states Michael Yormark, President and Chief of Branding at Roc Nation.

As of this morning, their shares have been increasing.

axxestock

We have seen a nice 4.94% increase over a few hours. Could this increase be linked to them securing a massive purchase order from Muscle Foods USA, a large nationwide sport and nutrition distributor, for the full line of Axxess Pharma/AllStar Health Brands TapouT products.

minercoMinerco Resources, Inc. MINE, -6.06% has begun to steadily rebound since November. Following lows of $0.0022, the stock has moved back as much as 118%. As of most recent weeks, Minerco has traded relatively sideways between $0.003 and $0.004 with the most recent momentum favoring the bulls.

minestockJust last week the Company announced that Advantage Sales and Marketing will be the official broker for VitaminFIZZ, Minerco’s lightly sparkling, vitamin-enhanced beverage. Advantage will take an aggressive lead on placing VitaminFIZZ in key chain and independent accounts, initially focused in the Southwest region of the US. In addition, the company will assist in promotion, marketing, advertising planning, and execution through its network of in-store partners and in-house experts.

vitaminAs an increasing number of the population seeks to avoid costly medical issues and focuses on prevention through diet, supplementation and exercise, it is expected that the demand in this market segment will provide market participants with continued opportunities. Among the most proactive consumers within the industry are the baby boomers, those who are in their 50s and 60s, which represent a large demographic looking toward supplements to maintain health and wellness. Furthermore, the “active lifestyle” generation has opened even more opportunity for companies like these to offer unique product mixes to take advantage of the increasing want from these demographics.

resumelogoIn today’s competitive job market, employers relay on well-written resumes to screen potential candidates. In many instances, employers look through job search web sites, such as CareerBuilder.com or Monster.com, to find professionals with skills, education and experience that fit their needs. These employment search web sites, along with many companies’ own online applications, require candidates to upload their resume in order to express interest in a specific opportunity. Without an opportunity to send a personal email, or a cover letter, you have to make sure that your resume expresses your personality in addition to listing your professional and educational experiences and achievements. To do so, you can include a professional profile or summary at the beginning of your resume that allows you to market yourself through a narrative. This section allows your potential employers to learn something unique about you and your career, as well as get a good feel of your communication skills.

To write an effective summary, you should first understand what information should not be communicated in your resume. While a summary provides an insight into what is unique and competitive about you, it is not a place for you to indicate any personal information that does not relate to your career. Information such as ethnicity, marital status, sexual orientation, religious beliefs and affiliations, etc. should be left out of your resume. While descriptive of who you are, this information is not relevant to your potential employer in order to pre-screen your qualifications for their opportunity. Additionally, the summary should not contain your previous professional experience, unless you can clearly demonstrate how such background can be of value in your future career development. Beware of generic statements, such as “I am well organized and detail oriented.” Employers want to hear your unique voice and get a sense of your communication skills while reading the summary portion of your resume. Using generalizations about your abilities will make the employers believe that you are either a poor communicator or are using such statements to fill up space on your resume.

Your summary should be in form of a short paragraph or bulleted statements, containing only several sentences. There isn’t a sentence limit, but as a rule do not take up more than one quarter of the page. Your summary should begin by a headline that summarizes your professional title and/or your professional statement. Emphasize your title by featuring the headline in bold and larger font, as it allows your potential employer to grasp who you are quickly. For example:

Financial Planning Professional
Achieved Double-Digit Return for All Clients through Well-Balanced Financial Portfolios

It is important that this title is well crafted, as it is the first impression your potential employer will have of you.

There are three things a well-written summary should address:
–    Your experiences and skills as they relate to your idea job
–    What you can bring to the organization and the open position that no other candidate can
–    Your professional goals.

Even though your resume summary is written by you, it should be composed in third person, in present tense. Think of it as a summary of what one of your best colleagues would say about your professional achievements. Reinforce your title, and sell only the experiences and skills that meet your career objective. If you have multiple career objectives, such as you wish to get a position in either marketing or public relations, develop separate resume summaries for each of the objectives.  A summary can also contain a brief bulleted section highlighting only a few vital competitive skills that you bring to the table. An example of an effective summary would be as follows:

Successful financial planning professional with over 15 years of personal and retirement planning experience. Managed a small financial planning firm, achieving double-digit financial returns for all clients by developing personalized investment portfolios. Leader in development and professional growth of four other financial planners in the firm through effective and motivating mentoring strategies.

Key competencies include:
o    Personalized portfolio development
o    Financial forecasting
o    Retirement portfolio management
o    Development on-going professional growth strategies

Much like your overall resume, your summary should be well-written and error-free. Make sure to review your summary, and customize as necessary for the various opportunities of interest. An effective summary will help you “hook” your employer; it should sell you as a primary candidate for the job, leaving your employer with a great first impression of you.

MLM/Network Marketing is a legitimate and potentially lucrative way to work from home.  

By directly selling products while creating your own upline downline, you can work your  business opportunity part-time, from home, and at your own hours.  Even with all the potential for making money, you should decide, though if this route is for you.

Many people are blinded by all the benefits of a business opportunity when determining if this type of business is right for them.  You do not need to have a college degree or any experience to get into the industry.  

The products are already manufactured and are usually shipped by the company directly to your customers.  Plus, you choose your hours and your work location.  In fact, many business opportunities are taken by people who work from the comfort of their own home.

Other benefits of having a business opportunity that is worked from home is that you have leverage; you continue earning commissions on a single effort.  You do not need to come up with your own business or marketing plan, because the company does it for you.  Also, recruiting and training systems are provided for you by the company.

Despite the numerous benefits, work from home businesses do come with some downfalls.
 
For instance, you usually start of marketing to family and friends. This is especially so if you are just starting your work from home  business. This can create some friction and alienation, especially among people who are more acquaintances than close friends and family.
 
The work is selling, so you need to have a pretty strong backbone, as many people will tell you, “no” instead of the much-coveted “yes”.  Therefore, it takes a lot of effort and motivation.
 
In order to make the most potential income, you need to continuously recruit new representatives.  Plus, if you are working from home, your business opportunity will require that you purchase a certain amount of product each month or quarter, adding in a financial commitment.

Working at home works for some people. But other people find that it takes a great deal of discipline and motivation to get the job done without being easily distracted. Before you decide to take up a business opportunity and work at home, make sure that you get all the information that you need to make an informed decision.

So weighing out the good and bad, is this for you?

Well, if you are a self-starter with a lot of energy and motivation then it is a good start. If you have leadership skills and can set goals and meet them, then this might be for you, too.
 
Network marketing people have great people skills and are self-starters.  They have strong powers of persuasion and can influence people easily.They also have an ability to guide and encourage others to work the program.  

A business opportunity is an ideal trade to run on the Internet and work from your home.  If you have the personality to run this type of business, then it could be the perfect opportunity for you.  

I would love for you to consider the company that I represent.  SEACRET is an international business that has spread to more than 40 countries around the globe. With its affiliate partners, it has more than $1 billion in retail product sales. The company has become one of the largest distributors of Dead Sea cosmetics, with its products formulated in the largest manufacturing plant in the world, right next to the shores of the Dead Sea. All of this has been accomplished in just the few years since SEACRET was born in 2005.

keyStrange as it may seem, our life is made up of a series of “sales presentations”. Sales may not be your gig, but if you’re the boss you’re making presentations everyday. Be it a pitch to your Board, announcing a policy change to employees, selling an idea to your spouse, or just trying to win others over to your point of view – you’ll need to punch up your people skills for winning pitches.

Human nature is such that people support solutions that they help create, so involve them by allowing your audience to participate with questions or ideas. It goes without saying that to not involve key people is risky, because messages can be misunderstood.   Your plans may be derailed before they begin if sufficient “buy-in” is lacking. Use lots of open-ended questions in your presentation to draw out the silent type.

Preparation is a key to success. Prepare your listeners to what’s coming during or before your presentation. Try these pre-meeting tactics:

  • Assign task-related pre-work. This could be pre-reading or study of a problem, and the preparations of possible solutions. An example could be, “go and visit three kinds of accounts before the meeting.”
  • Make pre-meeting contacts with those invited by email, phone, or in person. You might want to try an informal survey to get people’s position on the issues at hand.

Remember support on key or controversial matters can be established ahead of time by lobbying, if you know where to lobby.

Do your research! People who make it look easy and are effective presenters have a hidden arsenal. This is an arsenal of up-to-date, organized material that can be accessed quickly in ready-to-use form when needed. They have the stats to back up their ideas, and they have a mental arsenal of stories, examples, jokes, and ice-breakers to use when needed.

Your physical presentation could include tangible items relating to the issue such as recent articles clipped from newspapers or magazines, photographs, reports, and demonstration property. To become masterful in this art learn to maintain resources you can access for just the right thing at the right time.

The next thing you must do is to explain “why?” The single most powerful thing you can do to convince your audience of something is to provide a convincing reason why they should do what you suggest or believe what you say. People want and need a clear “WIIFM” – “what’s in it for me?” – to be able to react positively to what you want them to do. It’s extremely important that you deliver a vision of benefits. Hearing the “why” won’t automatically generate a “yes” to your proposition, but it’ll open the door for receptivity to your idea.

Knowing and accepting the “why” satisfies a basic need that we all have – to understand the purpose of our actions. Use the words “because” or “so that” in your presentation and then finish the phrase. When your subject matter is controversial or likely to generate emotions, it is essential that your “why’s” be tested in advance. Ask some people you trust or that are on your “team” to play devil’s advocate to help you with your logic and arguments.

These are just the first four points for making successful presentations. There are eight of them in total, and we’ll look at the other four in my column next week. For now, let me leave you with this thought.

Life is a sales job from beginning to end. From the moment that we discern how to get approval as children, winning friends at school, getting our first beau, getting our first (and subsequent) job, getting engaged and married, achieving our goals, and anything else you can think of in between – we’re selling ourselves or our ideas all along the way. Who said you weren’t a salesperson?

In my opinion the best type of selling is in network marketing. There are many to choose from, and I would love for you to consider the company that I represent.  SEACRET is an international business that has spread to more than 40 countries around the globe. With its affiliate partners, it has more than $1 billion in retail product sales. The company has become one of the largest distributors of Dead Sea cosmetics, with its products formulated in the largest manufacturing plant in the world, right next to the shores of the Dead Sea. All of this has been accomplished in just the few years since SEACRET was born in 2005.

 

agent

 

What is it about viral marketing that makes it so intriguing? Is it the fact that it can have an impressive effect on the company’s bottom line, or is it the fact that it can take something so negative that it can literally close the doors of some businesses? Viral marketing is any marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message’s visibility and effect (Rouse, 2007). There are many reasons as to why a message, picture, video or even a statement may go viral.

Find something humorous to share and it may go viral. Humor is one of those universal languages that many people love to read or see and enjoy sharing with their friends and family members. This is a great way to engage people into your posting or feed and to eventually interact with them.

Having some sort of interaction will definitely help in having your posting go viral. People are generally made for interaction. We love engaging ourselves in postings that create controversy or simple conversation. Either way by getting your customer to interact with your posting, the posting will be shared and thus let the viral take over.

Marketers all have the same goal for their end result. It is to get as many people to hear about our services or products as possible. Therefore, it should be the goals of the marketers to have a posting go viral.

Works Cited

Rouse, M. (2007, March 1). Viral Marketing. Retrieved from TechTarget: http://searchcrm.techtarget.com/definition/viral-marketing

 

 

 

opp banner 1No two people are alike in the network marketing, but there are some shared personality traits that are common to those who have started and operated in network marketing already.

One of the most common personalities inherent among a network marketing business person is their entrepreneurial spirit.

What are some of these traits that make up a network marketing entrepreneur?

Self-Starter

Self-starters are the type of people who do not just sit around thinking about something over and over again. Yet no action is taken to get things done. They decide on what needs to be done and simply do it.

Take this example. You are in need of your own network marketing website but income limits you from just hiring a web design company to make that site. As a self-starter, you would go to work about gathering all the information pertinent to web design and development.

Then you would develop and design your site. In the end you would have a website that you have developed yourself.

One vital trait of a self-starter is to know their strengths and weaknesses and be able to accept them.

Self-motivated

The self-motivated individual has a lot of motivation and drive. Because each person is a unique being, one person’s motivations may be different from everyone else’s.

For example, your motivation for starting your own network marketing business could be to earn $500 or $1,000 per month or $10,000 or $20,000 per month. Or it could be that you want to home school your kids, and that requires earning an income working from home.

Your level of motivation to a large measure will be dependent up on your purpose and level of commitment. It depends on how big your dream is.

Creative 

The creative individual has a lot of great ideas. They are usually able to come up with good ideas and problem opp bannersolving solutions. Many of their ideas are often the results of listening and observing other businesses that is related to network marketing.

They focus on finding solutions, rather than dwelling on the challenges. 

For example, if you have a limited advertising budget, you would get to work finding all the available free advertising avenues instead to thinking over and over how limited your budget is.

Your creativity would result in expanding your network marketing advertising program. You would also have the knowledge from research. Thus, resolving the problem and creating an additional income.

Self-disciplined

The self-disciplined individual is one who does not need someone standing over. Or having someone tells them what, how and when to do. They do not need anyone telling to get something done. They are able to determine what needs to be done, then set aside time to do it.

A network marketing business may fail, many do first time around. But the self-disciplined individual does not accept that they are a failure. They simply learn from the mistakes and use them as a tool to attain success.

As an entrepreneur in network marketing you should be able to adapt. You will find yourself playing different roles such as: marketer, promoter, public relations, motivator, sponsor, Webmaster…and so forth. You are not afraid of chance and are opened and flexible to them.

Successful businesses are not built over night but over time. As a network marketing entrepreneur you are willing to go the extra mile, put forth the time and effort needed to build a successful business organization.

shopnow

opp bannerNetwork marketing is a powerful business concept for many reasons but the most obvious is for the type of income it can provide the average person. It is so powerful that many fortune 500 companies have used, some are still using, this business model to build their multi-million dollar empire.

There are many average people already working some type of home-based businesses opportunity.  Are you one of them? If not, now is an excellent time to get started.

Millionaires have taken notice of network marketing as a home-based business opportunity that average people can work into and build wealth.

Network marketing is a huge, thriving industry in spite of all the negative publicity it receives in the media from anti-enthusiasts. Many millionaires express how it is a wonderful opportunity for anyone interested in building a home-based business without having to work from scratch.

Can you use some extra income? Most consumers would probably answer yes to this question. Everybody can use extra income every month. But where is this extra income going to come from?

option1One obvious solution would be to get a second job. This option may seem to be the best solution but is really not. This is because the time you spend on your second job and the money you receive after taxes is not enough.

Of course you will have to consider your reasons for getting a second job and why you need the extra income to determine if getting a second job is really the right solution for you.

option-2However, on the other hand, you can start working on your own part-time home-based business using network marketing as your business opportunity and you can get started in the industry for nearly nothing.

This is a big plus. So, how can you start your own home-based business opportunity?

Getting started in network marketing has become so easy that anyone can get started even if you do not have a dime to invest in your start up. The key here is to simply get started then never quit.

Many legitimate home business opportunities will allow you to get started for under $100. You can even find free opportunities with little or no overhead expenses and with great support from other members as well as the parent company.

These companies will provide all the tools and system for you. You simply add your sweat equity, your working commitment, and persistence to the business opportunity.

Remember to choose a well-established company that offers quality consumable products or services with an excellent management team and support to their independent business operators.

Another important key factor is your commitment to the company and its products and services. Being a part of a business opportunity means that you should be a bona-fide user and marketer of the products and services you want to earn extra income from.

In conclusion, network marketing is a smart business opportunity sense for anyone wishing to start working at home. It cost next to nothing to get started, you get a proven system like you would if you bought a franchise opportunity, and you can be in profit in months rather than in years.

Therefore, if you desire more income while still working a 9 to 5 job, or to build your retirement income, then you should seriously consider starting a home-based business opportunity.

opp banner 1There are many to choose from, and I would love for you to consider the company that I represent.  SEACRET is an international business that has spread to more than 40 countries around the globe. With its affiliate partners, it has more than $1 billion in retail product sales. The company has become one of the largest distributors of Dead Sea cosmetics, with its products formulated in the largest manufacturing plant in the world, right next to the shores of the Dead Sea. All of this has been accomplished in just the few years since SEACRET was born in 2005.

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Resume

Have you tried looking for a new job lately? Well just so you know, the process of looking for a new job has changed considerably. There was once a time when professionals would print out their resume and mail them to hiring managers, well those times are well in the past. In today’s busy world, resumes and cover letters are largely uploaded via the Internet or emailed directly to a company’s human resources department.

How you send your resume is not the only facelift that any job seeker must make. Just over the past decade, resumes themselves have gone through a change too. Therefore, you might want to tweak your existing resume in the following ways to increase your chances of finding a new job – especially if you’re a professional!

  • Show accomplishments rather than responsibilities – A majority of hiring managers have been doing their jobs for some time that they have become knowledgeable enough to understand the responsibilities of certain positions. For example, let’s say your previous employment was as a Regional Sales Manager. Instead of listing or summarizing your responsibilities, put what accomplishments you achieved during your time with that employer. It is recommended that in this area you be as specific as possible, listing any sales goals you exceeded and awards you might have won. Your achievements are what set you apart from other candidates with similar work histories, so use your resume to highlight those achievements instead of listing your responsibilities.
  • Keep things brief – Briefness should be your best-friend when emphasizing your accomplishments on your resume. Utilize your accomplishments on your resume, but make sure that you keep it short, sweet and to the point. That should be enough to secure an interview, and that’s when you can go into greater detail. But try to keep your resume to one or two pages.
  • Remove older positions – This is especially important if you’re a seasoned professional. I can guarantee you that after reading about your accomplishments as a Regional Sales Manager and an Operations Manager, no hiring manger wants to see an old position, such as a long-ago college internship . On the other hand, if you have long since changed careers, you may not need to include much about your previous positions in another field, especially if your work experience in your new field is extensive. Hiring managers likely won’t be interested in a past work history if it’s irrelevant to your current field.
  • Consider a new format – The times of sending your resume via snail mail has really past. In fact, I don’t know of many job postings were the hiring manager is asking for that; therefore, you probably won’t be printing your resume as a Microsoft® Word document and mailing it to prospective employers. You may want to consider a different format when submitting your resume via a company’s Web site. Word documents might be acceptable, but such documents can easily become encoded in the uploading process or won’t be readable especially if the hiring manger has a different version of Word than you do. Consider uploading your resume as a PDF or as plain text, as such formats are less likely to become scrambled during when they are uploaded or downloaded.
  • Upload your resume to a professional networking site – Having your resume on a professional networking site is starting to become more a norm than it was a few years ago. In fact, many hiring managers have even told me that they have started to ask for the applicants LinkedIn® profile instead of a resume. I am sure that many of you are hesitant to upload your resume to a business networking site such as LinkedIn®. It could be because of fear that your current employer will feel that you are looking for a new job, but I can assure you that so many professionals are now members of such sites that it’s no these type of sites are no longer associated with a job search as much as it is an easy way to keep in touch with professional contacts. In addition, many recruiters rely on sites like LinkedIn to find qualified professionals, which only makes it easier to find your next job.

resumelogoHaving trouble or don’t have enough time to update your resume or even manage professional networking sites? Call Masoba Innovations Resume Writing Service at 877-462-4055 or visit them online at www.epresume.com. They can help update, re-do or create your new resume. All resumes are provided in a PDF format for better uploading and they can even upload all info to all professional networking sites for you.