Servuction Model

Every day we as a society frequent many businesses whether to purchase a good or a service. During our visit we encounter either good or bad customer service. In service marketing, marketers use the servuction model to help breakdown the service that one does get.

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The servuction model is basically used to illustrate factors that influence service experience, including those that are visible and invisible to the consumer[1].   When a servuction model is done on any given business, it is important to know the four factors of it. The four factors are: servicescape, contact personnel/service providers, other customers and organizations and systems.

  1. Servicescape is basically the physical evidence or all nonliving features that are used to design the service environments. The bottom line is to think of anything that is plainly visible to the consumer and anything that consists of ambient conditions, inanimate objects, and other physical evidence. Recently I went to the movie theatres and I can understand how the servicescape can influence my overall experience. The proper placement of the movie advertisements (i.e. stand-ups, posters, etc.) as well as ticket booths and other nonliving objects like game machines and such can affect my service experience if I have to walk around them. To me it would seem as if they used this model because they properly displayed and placed everything to where it catches my attention but doesn’t ruin my movie experience.
  2. Contact personnel/service providers are actually two areas that can affect the service experience bundled up into one category. Contact personnel are the employees other than the primary service provider who briefly interact with the customer. Service providers are the primary providers of a core service, such as a waiter or waitress, dentist, physician, or college instructor. Every time I frequent a local McDonald’s they have this one employee whose job is to make sure that the dining area and rest rooms are clean. It is clear that he has some sort of an OCD situation going on. Well, he doesn’t seem to understand the term of personal space and will clean the table and sweep the floors while you are still eating in that particular space. I find this very uncomfortable which ruins my service experience at the fast food giant.
  3. Other customers are basically those that receive the service along side yourself perhaps through a bundle of benefits created through service experience. Unfortunately, I cannot think of a business that I have frequent that provided this type of service and it was great or bad. Have an example and wish to share please do so in the comments.
  4. Organizations and systems are the invisible part of the model that reflects the rules, regulations, and processes upon which the organization is based. I recently encounter this part of the servuction model that ruined my service experience. The fast food provider is KFC. I recently went there to purchase a pot pie meal and was given on price but charged a different price. When I question the additional charge it was told to me that it was a service charge added to all debit card transactions. I asked where is the signage that states the fact and was pointed to a sticker no bigger than a mailing label with words of five point font (that says five point font). This was a change made within the rules and regulations of the business that caused a horrible service experience.

It is clear that the servuction model makes obvious that consumers are an essential part of the service process; therefore, telling us marketers that we need to think of our consumers first.
[1] Hoffman, K. D. (2011). Services Marketing: Concepts, Strategies & Cases, Fourth Edition. Mason, OH: South-Western Cengage Learning.

Axxess Pharma to Expand North American Sales and Brand Exposure Through TapouT Ambassadorship Program

Source: Etrade.com

axxeAxxess Pharma Inc. (OTC PINK: AXXE), a specialty pharmaceutical and nutritional supplements company, is pleased to announce its wholly-owned subsidiary, AllStar Health Brands Inc., hosted a TapouT ambassadorship tryout for TapouT-branded products at the Extreme Couture gym and fitness Club in the Toronto area this past Sunday. The select ambassadors that are offered this position are anticipated to further expand North American sales and exposure of the TapouT product line.

Ryan JimmoRyan Jimmo, the MMA fighter, boasting the fastest knockout in MMA history and current TapouT spokesperson, put the candidates through workout routines and fitness evaluations. All of the candidates then tried the TapouT protein shakes. Similar to other test markets performed on the protein shakes, the candidates stated the shakes stood out from the other shakes due to the good taste.

Later this week, Axxess will choose several ambassadors to represent the TapouT product in Canada. In the coming months, Axxess Pharma, will also have US ambassador tryouts. All of the ambassadors will provide an extra focus on the female demographic. Several products in the TapouT lineup have features women find attractive such as added iron, omega-3 fish oil, L-carnitine for fat burning and the gluten-free formulation for less bloating. The Turbo Blend Protein powder 2-lb. tub contains all of these benefits.

Both Canadian and US ambassadors will represent the TapouT brand, furthering exposure and public knowledge of the protein shakes and overall product line. They will be doing two to three demos and store samplings per month, as well as representing the TapouT protein shakes at fitness and sporting events. Ambassadors may have possible work booths at major trade shows and introduce samples to stores who do not yet carry TapouT Muscle brands. All ambassadors will also spread the TapouT message on social media to their followers.

tapout_logoDr. Bagi, President of Axxess Pharma, stated, “This is another big step forward for AllStar/Axxess Pharma as we continue to expand our brand awareness and sales across Canada and the United States. Our ambassadors will be an added force and not increasing our sales but the sales of stores that carry our brand.” Dr. Bagi further states, “This comes at a perfect time given our recent relationship with Muscle Foods USA. We feel our Canadian ambassadors will expand our exposure in Canada with our soon to be US ambassador assisting Muscle Food USA sales people when needed while also generating new store sales on their own. This is one more sign of our continued product expansion.”

About Axxess Pharma Inc.:

Axxess Pharma Inc. is a Nevada Corporation operating through its wholly-owned Canadian Subsidiary: Axxess Pharma Canada Inc., headquartered in Toronto. Axxess is a specialty Health Care Products Company dedicated to improving health and quality of life by offering select medicines, nutritional supplements and over the counter remedies all across the Americas. Axxess’s goal is to bring additional products to the market and provide new, innovative options for better health spanning areas such as high cholesterol, blood pressure, acute pain — to optimal health management through improved nutritional supplements.

About TapouT:

TapouT is a lifestyle brand that has been at the forefront of Mixed Martial Arts since its inception in 1997. The label is rapidly growing into other sports and categories, offering merchandise for men, women and kids. TapouT has endorsed high-profile professional athletes who compete in sports such as basketball, football, baseball, stock car racing, and most famously, MMA. TapouT is sold in sporting goods stores, specialty retailers and online. TapouT is a Trademark of ABG TapouT, LLC. For updates and more information, please visit TapouT.com.

https://www.facebook.com/TapouT https://twitter.com/TapouT

http://www.youtube.com/tapout

For more information, please visit http://www.axxesspharmainc.com, or contact Investor Relations at (973) 351-3868.

Safe Harbor Statement:

Statements about the Company’s future expectations and all other statements in this press release other than historical facts, are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management, as well as assumptions made by any information currently available to the Company or its management. When used in this document, the words “anticipate,” “estimate,” “expect,” “intend,” “plans,” “projects,” and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

 Contact:
 Investor Relations
 Taylor Capitol, Inc.
 Stephen Taylor
 Phone# (973) 351-3868
 staylor@TheStockAlerts.com
 www.TheStockAlerts.com
 
 Source: Etrade.com