Could 2015 be the year for vitamin and supplement companies?

Posted: December 22, 2014 in Business, Marketing, Stocks
Tags: , , , , , , , , ,

An industry that has boomed over the years into a multi-billion dollar a year, looks like it is about to increase once again. According to IBISWorld, the global market for vitamin and supplement products is expected to have a compound annual growth rate of 7.4%, and is currently valued at $18 billion in revenue. This could be due to many reasons, but I personally fill that America is sick and tired of being a fat nation. We are starting to become more and more health conscious. If you have stock, or thought about buying stock, this is my thoughts of the following companies.

The following report courtesy of MarketWatch.

axxe The first company is Axxess Pharma (AXXE). They are a focused healthcare company dedicated to providing a wide range of products to improve the lives of patients and consumers worldwide. The company’s products are targeted to improve health-related conditions and furthermore, Axxess intends to market these products with affordable pricing with widespread availability.

Just recently, they have announced that they have partnered with Roc Nation Sports on their first three boxingtapout_logo events under the throne boxing banner and the first event will be scheduled at none other than Madison Square Garden on Jan 9. Axxess Pharma and Roc Nation Sports will work together to promote the TapouT Muscle product line and throne boxing events. “As a company, TapouT Muscle shares our desire to innovate and do things differently and we are excited to work with them beginning with our first event on Jan. 9,” states Michael Yormark, President and Chief of Branding at Roc Nation.

As of this morning, their shares have been increasing.

axxestock

We have seen a nice 4.94% increase over a few hours. Could this increase be linked to them securing a massive purchase order from Muscle Foods USA, a large nationwide sport and nutrition distributor, for the full line of Axxess Pharma/AllStar Health Brands TapouT products.

minercoMinerco Resources, Inc. MINE, -6.06% has begun to steadily rebound since November. Following lows of $0.0022, the stock has moved back as much as 118%. As of most recent weeks, Minerco has traded relatively sideways between $0.003 and $0.004 with the most recent momentum favoring the bulls.

minestockJust last week the Company announced that Advantage Sales and Marketing will be the official broker for VitaminFIZZ, Minerco’s lightly sparkling, vitamin-enhanced beverage. Advantage will take an aggressive lead on placing VitaminFIZZ in key chain and independent accounts, initially focused in the Southwest region of the US. In addition, the company will assist in promotion, marketing, advertising planning, and execution through its network of in-store partners and in-house experts.

vitaminAs an increasing number of the population seeks to avoid costly medical issues and focuses on prevention through diet, supplementation and exercise, it is expected that the demand in this market segment will provide market participants with continued opportunities. Among the most proactive consumers within the industry are the baby boomers, those who are in their 50s and 60s, which represent a large demographic looking toward supplements to maintain health and wellness. Furthermore, the “active lifestyle” generation has opened even more opportunity for companies like these to offer unique product mixes to take advantage of the increasing want from these demographics.

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